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Integrating Your Business Cloud Systems: The Benefits For every business looking to grow, it’s important to understand the needs of the customer and tailor its products/services to these needs. If you run an ecommerce business, you probably use different software solutions to handle different aspects of the business. For example, you may use Shopify as your ecommerce software, QuickBooks for accounting, and a Salesforce CRM to manage leads and prospects. Perhaps you also use NetSuite for its powerful back-office capabilities. However, if these systems are not connected, it can be difficult to keep track of such things as orders, stock, shipping, etc. The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. With the use of an iPaaS integration platform, it’s possible to connect all your cloud-based apps and improve on efficiency. Here are 3 reasons why you’ll want to integrate your business software systems: Customer satisfaction
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By integrating your apps, you centralize your accounting, sales, order management and other processes, and thus provide your staff with a single place to view all customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your salespeople will have the ability to sport cross-selling and up-selling opportunities, and they can also keep track of pending service issues, customer orders and invoices.Your staff is able to provide a more consistent service experience, thanks to real-time visibility of customer data.
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Streamlining business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. Handling these processes manually means errors are bound to creep in, leading to inefficiencies and poor customer service. A lot the time that should be spent growing the business and improving the experience of customers goes to waste uploading records and correcting errors. With integrated systems, the data is more accurate and all processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters. Faster growth Having integrated systems means all your data and processes are unified, which makes it easy to add more sales channels and expand to multiple locations. And because you’re able to provide good customer service, you can scale your business operations without compromising customer experience.